A magazine for Salesforce's internal audience
Vol. 1 — The Teaming Issue
Vol. 2 — The Data Issue
Vol. 3 — The Metamorphosis Issue
Vol. 4 — The Trust Issue
Salesforce wanted a recurring internal publication that would feel less like corporate comms and more like a magazine worth keeping — stories about leadership, customer transformation, and the shifts reshaping industries, written and designed at a high editorial bar. Long Dash led the program in partnership with Atlantic Re:think.
I worked on the editorial team, alongside Brittani Rawlins, Carolyn Wanisch, and Caitlin Fairchild.
As with Dialogues, this was team work inside a larger production — my name is one of several on the masthead.
Interior spread from the Data Issue — custom illustration, photography, and information design commissioned for each volume.
Produced for Salesforce by Long Dash and Atlantic Re:think. Executive production by Colin Fleming, Jody Farrar, and Jessica Bergmann. Editorial team: Brittani Rawlins, Gabriel Muller, Carolyn Wanisch, Caitlin Fairchild.
Internal audiences are the toughest audience a brand has — they're inside the company and they can tell instantly when something feels forced. Vantage Point worked because it wasn't trying to sell anyone on anything; it was trying to be a useful, interesting read. That standard — write for smart readers who can tell when you're faking it — carries into every engagement I take on now.
If you're building an internal or external publication that needs to sound like a magazine instead of a brochure, let's talk.
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