Narrative Strategy · Ghostwriting · Content Leadership

Unmute yourself.

Your thinking is sharp. Your communication should be, too. I help executives and brands find the words that actually land.

Gabriel Muller, seated
What I Do

I turn your thinking into communication that moves people.

Narrative strategy, ghostwriting, and content leadership for executives, teams, and brands. My clients include Fortune 100 companies, global non-profits, and thought leaders who need a strategic partner—not a vendor.

Narrative Strategy
Executive Ghostwriting
Content Leadership
Brand Voice & Messaging
Keynote & Presentation Writing
Services

Three ways in, depending on the work.

For Individuals

Nuance

One-on-one narrative coaching for leaders who need to sharpen how they communicate—on paper, on stage, or in the room.

  • Personal narrative audit
  • 1:1 coaching sessions (weekly or biweekly)
  • Ghostwritten drafts and revisions
  • Presentation and keynote prep
For Teams

Huddle

Team-level narrative alignment—for organizations whose internal and external stories have drifted apart.

  • Stakeholder interviews & story mapping
  • Messaging architecture
  • Workshop facilitation (half or full day)
  • Deliverable: narrative playbook
For Brands

Elevate

Full-scope content strategy and ghostwriting—long-term partnership for brands that need a senior voice at the table.

  • Content strategy and editorial calendar
  • Ongoing ghostwriting (articles, speeches, social)
  • Executive visibility program
  • Quarterly narrative review
What Clients Say

The work speaks—but sometimes the clients do, too.

“Gabe is at the top of my rolodex when I need someone to help me go deep on great storytelling.”
Hayley NelsonGlobal Head of Marketing, Logitech
“He is a first-rate writer, but he is also a first-rate teacher of writing and my students connected to his methods with ease.”
Jill F. KasleAssociate Professor of Public Policy, George Washington University
“Gabe is a writer you can count on to craft a great story or editorial package, to advise on or refine a vision, or to teach writing and editing skills.”
Lymari MoralesAssociate Dean for Communications and Marketing, Johns Hopkins Bloomberg School of Public Health

Proud to partner with leading organizations

American University Boeing California Foundation Chick-fil-A Corporation of New York Deloitte Financial Times Gartner IDEO Miami Herald MIT PwC Quartz Salesforce School of The New York Times The Atlantic
Thought Leadership · White Paper

The Content Curve

Leading from the edges in an AI age.

My own framework—mapping the natural ebb and flow of creative work, and showing exactly where human creativity leads and where AI belongs.

01 Initiate 02 Scale 03 Refine
28 Pages · 2025 · ~20 Min Read
The Content Curve white paper cover

Ready to find the right words?

Most engagements begin with a single conversation.

Get in Touch