Gabriel has also been lucky enough to interview leading thinkers and cultural figures. He’ll never forget interviewing Diane von Furstenberg in her Manhattan office.
Gabriel Muller came up as a journalist. He reported for the Financial Times, Quartz, The Atlantic, and the Miami Herald before joining The Atlantic’s in-house consultancy, where he helped some of the world’s most recognizable brands figure out how to tell better stories.
Then he became a teacher. He has taught at American University and The School of The New York Times, and most recently at the Johns Hopkins Bloomberg School of Public Health, where he works with graduate students on how to bring research and ideas to broad audiences. He has been recognized twice for excellence in teaching, with outstanding ratings for both his course and his instruction.
As a narrative coach and content strategist, he draws on all of it. His clients have included Boeing, Deloitte, Salesforce, Google, McKinsey, and Gartner—organizations with high stakes, demanding audiences, and something real to say.
His framework, The Content Curve, maps where human creativity leads and where AI belongs in creative work—making the case for leading from the edges in an AI age.
Gabriel lives in New York, where he practices yoga, vibe-codes new projects, goes to the opera, and plays the piano.
The Content Curve
A framework for the AI age: human creativity leads at the start and the finish, while AI does its heaviest lifting in the middle. The craft is in learning to lead from the edges.
Explore the Framework →“The thread running through all of it: most organizations have more to say than they know how to say. The gap between thinking well and communicating well is closeable.”