The Content Curve

Initiate (0–20%)

Where raw ideas are born and nurtured through deep, unstructured thinking.

Scale (20–80%)

Where promising concepts are developed and tested through rapid iteration.

Refine (80–100%)

Where human discernment shapes work into its final, resonant form.

Most of us languish in the least valuable part of the creative process. We're stuck in what I call the middle “Scale” phase—the tedious work of formatting, adapting, and iterating.

Reclaim your creative edge in an AI-driven world.

The most valuable moments in your creative process aren't where you’ve been spending most of your time.

Discover a framework that lets you focus on what matters while AI handles the rest.

What you’ll learn

  • ✓

    Why your most valuable creative moments happen at the edges of the process—and how to protect them

  • ✓

    Where AI truly shines in the creative process (it's not where most people use it)

  • ✓

    How to escape the template trap and rediscover your creative spark

  • ✓

    Guidelines for avoiding common AI pitfalls that can flatten your creative voice

  • ✓

    A clear, actionable framework for balancing human creativity with AI efficiency

How We Came Up With It

Transform how you create in the AI age.

Your creative process has three distinct phases, but you're probably spending too much time in the wrong one. The Creativity Curve framework reveals exactly where your human creativity matters most, where AI can take the load off, and how to manage the entire process for maximum impact.

Ready to implement the Content Curve in your organization?